Chief Revenue Officer

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Overview

Interested in moving from a senior sales leader to the top revenue position within an organization?  This program teaches how CROs think differently from a sales leader, and what CROs are concentrating on, such as marketing, sales, business development, and ultimately customer success.

Leadership

Leaders attending this certificate program will gain the knowledge and wherewithal to see and seize opportunities to grow their organization

Vision

CROs will be able to look across business and industry for chances to grow current revenue streams, as well as develop new ones.

Next Generation

Chief Revenue Officer

Approach

Our focus is developing the next generation of Chief Revenue Officers by providing them with the skills necessary to:

Develop an operational plan to execute the sales strategy
Create an organization-wide sales strategy focused on business as a whole including:
  • Defining the sales process (prospecting, leads, pipeline, closing, CRM)
  • Designing sales staffing model (structure, coaching, mentoring)
  • Revenue goals and timeline (reporting, data driven)
  • Identifying target markets and potential partners (customer development, current customer adoption)
  • Developing a go-to-market strategy and market sizing (marketing, budget, resources, approach, pricing, client touch points)
  • Working with executive leaders to develop “buy-in” across the organization to increase revenue and market space